For years, every Squarespace project enquiry got the same treatment: a detailed proposal. Scope, timeline, deliverables, terms, pricing breakdown. Beautifully formatted PDF. Very professional. Two to three hours of work, every single time.

Tomorrow night, somewhere between the first and second quarters of Super Bowl LX, around 120 million viewers will watch Emma Stone have a meltdown.

Maybe you are in the process of setting up your own business? Next up on the to do list is: get a website. You have a bit of a creative background and you have heard of this website platform called Squarespace. You think ‘I could have a go at this myself.’ Proceeding to look further down your long list of things to do, you begin to feel overwhelmed by the prospect.

Perhaps hiring a web designer would be the best way forward? But you are reticent; there are a lot of other upfront costs to factor in. Back and forth you go, neither solution having the edge. You remain comfortably - as they put it - on the fence.