One of the most common questions we hear in discovery calls is: "Why Squarespace and not WordPress?" Or Wix. Or Shopify. Or whatever platform someone's friend recommended over dinner last week.

It is a fair question, and it deserves an honest answer. Not a sales pitch, not a feature checklist copied from a marketing page, but a genuine comparison from someone who has spent over a decade building websites professionally and has chosen to specialise in Squarespace for good reasons.

We have built more than 600 websites on Squarespace. We have also worked with WordPress, helped clients migrate away from Wix and GoDaddy, and stayed across every major platform update because understanding the landscape is part of doing this job properly. These comparisons reflect that experience.

We are not going to pretend Squarespace is perfect for everyone. It is not. If you need a 10,000-product e-commerce store with complex inventory management, Shopify is probably your better bet. If you need a fully custom web application, WordPress or Webflow might serve you better. We will tell you that honestly, because recommending the wrong platform would waste your time and ours.

But for the vast majority of businesses, charities, creatives, and professional services firms we work with, Squarespace delivers the best balance of design quality, ease of use, security, and long-term value. These guides explain why, platform by platform.